AI Insights · Timothy · July 2025
Top 5 Health and Fitness Apps on Unified Platform in Mexico, Q2 2025
Explore the performance trends of the top health and fitness apps in Mexico during Q2 2025, with insights into downloads, revenue, and active users.
In the second quarter of 2025, the Mexican health and fitness app market showed notable trends across the leading applications. According to Sensor Tower, these top apps demonstrated varied performance in terms of downloads, revenue, and active user engagement.
Flo Cycle & Period Tracker experienced a consistent rise in weekly revenue, peaking at around $55.6K in mid-June. Weekly downloads saw an upward trajectory, culminating at approximately 83K by the end of June. Active users fluctuated slightly, with a noticeable increase to about 3.9M in the final week.
Strava: Run, Bike, Walk saw a steady climb in downloads, reaching over 43K by the end of the quarter. Revenue followed a similar upward trend, closing at around $32.6K. Active users, however, showed a slight decline before rebounding to approximately 225K.
Fitia: Calorie Counter & Diet maintained a stable revenue stream, averaging around $19K weekly. Downloads exhibited a gradual increase, peaking at nearly 39.5K in the last week of June. Active users also grew steadily, with numbers rising to about 281K.
BetterMe: Health Coaching showed stable revenue, averaging around $16K weekly, and a consistent download rate, with numbers fluctuating around 20K. Active users increased throughout the quarter, ending at approximately 97.5K.
Impulse - Brain Training had a modest revenue increase, peaking at around $16.2K. Downloads peaked at 26.4K in early June, and active users saw a steady rise, ending the quarter with about 84.8K.
For more detailed insights into these trends, visit Sensor Tower.